For Cohesity, the annual AWS re:Invent conference in Las Vegas is considered the “Super Bowl” of events. Re:Invent 2024 was a perfect opportunity to greet over 58,000 global attendees with a sneak peek into a new visual identity (WIP), unveiling a theme of “Protecting the world’s data”. Cohesity’s brand was on full display in BIG and BOLD placements such as a 30×30 booth, multiple OOH placements inclusive of billboard, airport signage, Venetian digital signage and mobile car fleets.

Event Branding
Environmental Design
Digital Booth Signage
Event Collateral & Digital Promotion

OOH Placements
Harry Reid Airport Digital Signage
Two Billboard Placements on Las Vegas Blvd
Digital Signage within The Venetian Resort
Mobile Fleet Wraps: Teslas, Suburbans

Credits:
3D Exhibits
The Marketing Practice
Jackie Sandoval
Tonya Zenin
Shianne Zimmerman
Emily Morrow